Artist of the Month: Justin Bieber

Surprise. An article about the ever-rising superstardom of Canadian not-so-young-anymore heartthrob, Justin Bieber.

It would be foolish of me not to capitalize on Bieber’s explosion in popularity, right?

The artist of the month featured in the month of January is Justin Bieber.

I never thought I'd see the day where I'd willingly save a picture of Justin Bieber onto my computer.

I never thought I’d see the day where I’d willingly save a picture of Justin Bieber onto my computer.

Admittedly, I am not a fan of the man they call Justin Bieber. I don’t really follow his every move like the Beliebers out there, I don’t really listen to his music, nor am I a big fan of his apparent Diva attitude. What I can admit to, however, is that the recent change in his sound has caught the attention of a more grown-up audience, and for good reason as well. Justin Bieber isn’t a boy anymore. He’s a man. And other grown ass men around the world are acknowledging that.

This babyfaced blond was first discovered on YouTube (it seems like every bloody artist nowadays is discovered on YouTube, and here I am tone deaf with no concept of pitch whatsoever). He was soon signed to a record deal and released his first album in 2010, where he recorded typical teeny bopper pop songs like Somebody to Love and the infamous Baby featuring Ludacris. His babyface, my-voice-hasn’t-cracked-yet vocals and typical teenager charm caught the attention of young impressionable girls worldwide, and the Biebs became a hit.

Of course, you can’t possibly be liked by everyone, and as much as Bieber was adored, he was despised by a more mature audience.

Apparently, Bieber didn’t stick to his goody two-shoes image too long, and he chose to go down a more risky path. In 2012, Bieber released his third studio album, Believe. The single As Long As You Love Me featuring Big Sean included a more adult video clip, including scenes of Bieber being beat up by his girlfriend’s disapproving father (I actually laughed at this. I’m a terrible person.) After these more adult-y songs, it would be expected that Bieber would be more well received, right? Well, other than the ridiculously catchy song Boyfriend, adults still didn’t respond well to the Biebs.

Fast forward to 2016, and now this meme could not be any more accurate.

This is truth.

This is truth.

So what happened in between the release of Believe and today? Bieber’s fourth album, Purpose. The cover art should spell it out for you, really; Bieber isn’t a boy anymore, and he wants to let people know that. This album featured hit after hit after hit, with my most favourite being Sorry, where the video clip features an old family friend New Zealand dance extraordinaire Parris Goebel and her dance crew. Compare Bieber’s first album to his most recent, and you can clearly see the evolution that the Canadian has gone through.

With only four studio albums to his name, it’s surprising that the man has amassed such an empire and mass following, and it doesn’t seem like his popularity is stopping any time soon. I mean, today it was reported that he had dyed his hair purple. Like, this is headline stuff right here. I dyed my hair bright red once, and no one wrote about that… tear.

I acknowledge that Bieber has come a long way since his Bieber-hair days, and does have the talent that warrants this much attention, but I am quite content to sit here listening to Kacey Musgraves tbh. Y’all can have Bieber.

– by Noah La’ulu

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